Originally from Florida, I’m a junior at Northwestern University studying Psychology, Entrepreneurship, and Integrated Marketing Communications.

Growing up, I was always fascinated by how films could influence people. I loved seeing how minor details, like a song choice or a lighting change, could completely shift an audience’s emotions. It was my first taste of how psychology and storytelling work together to reach people on a deeper level.

That curiosity led me to marketing, where I combine psychology and creativity to help brands connect meaningfully with their audiences. Whether through social media, content creation, or strategy, I love discovering what drives people and crafting campaigns that truly resonate.